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Baker joined the Paramount Flag Company, which supported his proposal to mass produce the symbol in 1979.
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The flag was immediately embraced by the majority of the LGBTQ community and was in great demand following the assassination of Harvey Milk on November 27, 1978. The flags were raised on June 25, 1978, in San Francisco’s United Nations Plaza-a deliberate choice intended to reflect the worldwide struggle for gay rights. Then, with help from his friends Faerie Argyle Rainbow (known as the “queen of tie-dye”) and James McNamara (a Fashion Institute of Technology graduate), they stitched the sections together to create the first of a pair of rainbow flags measuring 30 by 60 feet, one of which resembled the American flag with tie-dyed stars on a blue field. He assigned symbolic meaning to each of the flag’s original eight colors-pink for sexuality, red for life, orange for healing, yellow for sunlight, green for nature, turquoise for art, indigo for peace and harmony, and purple for spirit.īaker and a team of thirty volunteers soaked strips of cotton muslin in trash cans filled with dye. Baker seized on the idea of a flag as an appropriate symbol to proclaim power for his “tribe,” and a rainbow to represent his community’s diversity. And many more were eager to supplant the pink triangle that the LGBTQ community had reclaimed from its original use by the Nazis to identify homosexuals. Many found the Greek letter lambda, introduced shortly after the 1969 Stonewall riots in New York, too obscure. In the months leading up to the 1978 Gay Freedom Day celebration in San Francisco, City Supervisor and gay rights leader Harvey Milk and other local activists implored Baker to create a new symbol for the movement. With sewing skills learned from crafting his own drag costumes, he was often asked to make political banners for street demonstrations. Gilbert Baker arrived in San Francisco in 1972 during the early years of the gay liberation movement. And the rainbow flag, introduced nearly forty years earlier at San Francisco’s Gay Freedom Day Parade, was unfurled from apartment balconies, attached to car windows, and appeared in the background for tens of millions of newly changed profile photos on social media accounts as a universally recognized symbol of pride and solidarity. From San Francisco’s City Hall and New York’s Empire State Building, and from Puerto Rico’s Capitol Building to the Brandenburg Gate in Berlin, the vivid display was a clear indication of widespread support for the landmark decision. Shortly after the United States Supreme Court ruling on June 26, 2015, that guaranteed same-sex couples the right to marry, civic buildings across the country and around the world were illuminated in the colors of the rainbow.
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Gilbert Baker and the 40 th Anniversary of the Rainbow Flag Gilbert Baker (1951–2017) A Legacy of Pride I thought, ‘It’s better than I ever dreamed.’ When it went up and the wind finally took it out of my hands, it blew my mind…I saw immediately how everyone around me owned the flag.